11 Kingsley is a unique floral experience, each bespoke design is artfully and consciously created for celebrations, commiserations, life milestones, or the simple pleasures of a floral installation in your home or office. Designed and produced in LA this beautiful range of floral arrangements has a distinctive look and feel.

I was tasked with creating an entire branding solution including a logo and visual language that could interact with the arrangements – and add to their design. Every aspect of the identity, from the logo to the care cards, business cards, and website, sits firmly in this aesthetic.

www.11kingsley.com

Kim Jackson is a fine artist working mainly in oils with some multi-media on large scale canvases. The subject matter that is explored is influenced by Kim’s duality. The design world of permanence reflects a deep interest in philosophical and esoteric themes that permeate her work. Straws and ping pong balls adorn some works offering subtle innuendos to sex, recycling, and the notions of use, misuse, and waste.

Job Scope:

1. Business Card

2. Website
www.kimjadejackson.com

Madison Boutique is a high-end clothing store based in Cape Town South Africa. Having been around for 20 years, Madison celebrates the best of international and local design with an array of brands available, cementing it as a boutique for the discerning shopper. 

Job Scope:

1. Logo
Madison Boutique is frequented by a woman of many ages. I was tasked with creating a new logo for the brand that would appeal to customers in different age groups something simple yet elegant that would stand the test of time.

2. Commerce Website
I designed the look of Madison Boutique online store using Shopify. I worked in conjunction with Simply E-Commerce who provided the backend framework. The visual content and look and feel on the site is managed by myself, I update images and refresh the site weekly.
www.madisonboutique.co.za

3. Social Media Marketing
I manage the Instagram and Facebook platforms for the brand, this is updated daily. I also create a bimonthly newsletter that is sent out to customers

4. Various collateral for seasonal launch invitations and store stationery

5. Store refurbishment
The store was in need of a change so I updated the look and feel as well as designing fittings and fixtures that would enable the team to have flexible options in which to display merchandise. The look needed to be fresh, luxurious and provide a neutral backdrop to the ever-changing colors and patterns of the high-end products being sold.

Beautiful Age is a South African distributer that meticulously seek out and curate the world’s most desirable and timeless brands. They believe in thoughtfully crafted, premium products that evoke an emotional response and elicit the feeling of luxury

Job Scope:

1. Logo
The logo needed to complement their image and sit alongside their product offering. It was important that the logo spoke to a wide market, and attract new suppliers to their fold.

2. Business card

3. Thank you postcard

4. Brochure

Memo Communications is a full-service public relations agency that specializes in developing strategic campaigns that drive brand awareness and create industry buzz. The name takes its inspiration from the humble memo note, the age-old communication tool that records events or observations. The note became the main concept behind the branding assets.

Job Scope:

1. Logo

2. Business card

3. Compliment slip

4. Letterhead

Carrol Boyes Functional Art was founded in 1989 and is located in Cape Town, South Africa. The company designs and manufactures a range of exclusive lifestyle products, their trademark materials include a fusion of pewter, aluminum, stainless steel, ceramics, glassware and textiles in combination with leather and wood.

With brand recognition both nationally and internationally, the Carrol Boyes Collection is available at prestigious department stores such as Bloomingdales, Neiman Marcus, Lane Crawford in Hong Kong and China and leading specialty retailers. Their local retail division comprises of 22 corporate-owned stores and 3 Franchise outlets located throughout South Africa. 

During my 2 years at Carrol Boyes as Art Director and Head of the Graphics Department, my main focus was on creating an updated look and feel for all the brand messaging.

I managed a team of 3 other designers as well as being involved in the Retail Store Visual Merchandising. My role as Art Director included styling photoshoots, food styling, photoshoot production, VM, production and art direction on four catalogs, company packaging as well as overseeing the day to day runnings of the department.

Horizon Satellite Services are installers and integrators of Residential and Commercial Networking, Fibre, WiFi, Audiovisual Systems, and CCTV Monitoring.

Job Scope:

1. Logo and Business Card

2. Letterhead

3. Staff T-Shirts

4. Website

www.horizonsat.co.za

Museã, meaning museums in Dutch, inspires a feeling that a woman’s body is a museum of natural form, to be embellished with rich, earthy linens. It is the skin itself that inspires the textures of the fabric used in every item, being biodegradable & lightweight.

Founded in 2017, Museã sources the highest grade of natural fabric in South Africa and all their pieces are designed and created locally by a small team of skilled artisans. 

www.museathelabel.com

Job Scope:

1. Logo

2. Swing ticket and compliment card sent with every order

Maara House is a primary school situated in the Cape Town City Bowl inspired by the Reggio Emilia approach to learning.

Maara, meaning “conscious and aware” in Igbo (a language spoken in Southern Nigeria), is a word that perfectly reflects our mission to create conscious, active, global citizens.

Job Scope:
1. Logo
The client needed a logo that would convey the nurturing and stimulating environment in which children’s curiosity is respected, creativity valued, and collaborations supported. The letters MH represent children playing together with a ball and the colors were chosen for strength and softness

2. Uniforms
Maara House needed uniforms that were comfortable, unisex and portrayed the school’s creativity and ethos.

The Little Diamonds brand of fine jewelry for children is designed and manufactured in Cape Town, South Africa. The core range is designed to capture the hearts and imaginations of little girls from birth to twelve years of age. The value of each piece lies in the beauty of the designs, and also importantly in the genuine half-pointer diamond that is set into each one.

Job Scope:

1. Logo

2. Pendant Packaging
The Little Diamonds Afrika range was designed with the tourist market in mind. With the pendants featuring African animals displayed on bright, fun packaging this range would appeal to kids of most ages.

Dominique Herman writes and edits on a freelance basis. She grew up in Cape Town and studied journalism at New York University. After nine years in the US, UK and Spain, she returned to SA in 2004 and joined the Cape Times as a senior staff writer. A book of photographs and interviews with high-profile South Africans that she put together, entitled Perfect Weekend, was published in 2009.

Job Scope:

1. Logo

2 Business Card

Grace Model Management is the leading boutique agency in Cape Town. They have combined over 20 years of experience with innovative ideas to offer models and clients a unique style of personal management. Grace Models is well known for developing and representing talent on all 5 continents with great success. Their local clients include brands such as Woolworths, Castle Lite, SA Swimsuit, Gavin Rajah, Exact Clothing, MWEB and Oral B. Their models have featured in major international campaigns such as Revlon, Ted Baker, Hennessy, Veet, Kellogg’s, Pampers, Schwarzkopf, Adidas and SONY.

Job Scope:

1. Logo

2. Business Card

Gorgeous Me is a luxury bridal beauty service comprising an elite group of expert makeup and hair artists who have been hand-selected for their unparalleled skill, professionalism and high-quality work.

Job Scope:

1. Logo
The owner needed a logo that represented the complete unbridled joy and indulgence of a wedding day

2. Face Chart
The owner needed a book of Face Charts as this is how she tests out or plans a look. The chart is created during a makeup consultation and left either left with the client or kept to keep track of all the different products and color combinations that were used.

Bowtique creates hand made bows in an array of colors and styles to capture the imagination of little girls everywhere, including beautiful grosgrain ribbon elastic hair bows for pretty pigtails and cute clips that work for both school and special occasions.

Job Scope:

1. Logo
Create a symbol that combines both the playfulness with the sophistication of the range

2. Packaging Solution
Packaging card that the bows will be displayed on

Lindiwe Mazibuko is a public leader, speaker, writer and academic fellow. She was the first black woman in South African history to be elected Leader of the Opposition in Parliament.

A graduate of the University of Cape Town in South Africa and the Harvard Kennedy School of Government in the United States, Mazibuko was an elected representative in South Africa’s National Assembly until May 2014, when she resigned from active politics in order to return to higher education.

Job Scope:

1. Create a personal logo to be used across stationery

2. Business Card

2. Calling Card

3. Letterhead

Flamingo is an Airbnb apartment in Sea Point, a vibrant suburb of Cape Town, just outside the city center. Steps away are many boutiques, restaurants, and nightlife spots. The popular Sea Point promenade is within walking distance, as are beaches.

Job Scope:

1. Marketing images for the business to be used on Instagram. To keep the feed interesting without solely relying on pictures of the accommodation, the owner launched a weekly Flamingo picture tagged #FlamingoFriday, inserting the flamingo into a variety of popular Cape Town landmarks.

The Upside Down Rainbow was an educational subscription box service designed to enhance children’s interest in a particular subject or expose them to new ideas. Every monthly box included activity kits designed to encourage learning through imaginary play, containing crafts and supplies, learning materials, games, imaginative play guides and more. The Upside Down Rainbow completed crafts and materials were specifically designed to be used over and over again.

Job Scope:

1. Logo

Strauss Daly is a Property Law and Conveyancing firm based in South Africa. The team has extensive knowledge and experience in the South African property market. Their strength lies in the efficient, cost-effective manner they handle property-related transactions.

Job Scope:

1. A Basic Guide to the Transfer Process.
The client requested material that would be given to prospective clients at their first meeting. This information needed to be broken down clearly, explaining the processes and timelines associated with purchasing property or land.

2. A Basic Guide to the Bond Process.
This material would be given to clients to explain the different types of bonds that could be applied for, and the timelines associated with each route.